Cons: After sending someone a message, you're notified when they're checking your profile, which means you can actually see yourself being rejected in real time. Verdict: Pulling together the best elements of other older dating apps, Inner Circle is the best all-rounder out there with the highest quantity of people you'd actually like to meet.
£5 a week for the advanced user options is just too much, though.
Parading the hottest – and least obtainable – women in front of your face every time you log in feels a little bit manipulating / cynical.
The USP: Pulls together facts, tweets and other information to get a full picture of a prospective partner.
Whether they are honest about it or not, every heterosexual internet dating app out there aspires to be the 'Grindr for straight people'. Pros: The screening process ensures out-and-out perverts are banished, which means everyone wins (except the perverts).
The fun and well organised events means membership feels a bit more like a club, and less like pin-balling around a vast galaxy of random singletons.
Verdict: The more you think about it, the less sense Down makes.