Sure, they love the incredibly useful content you deliver, but they also like your writing voice, your sense of style, the effortless way in which you repurpose a mason jar – whatever it is there is to dig about you, your readers are digging it.
And when you like someone, it’s common to want to know what they’re up to.
Maybe the subject matter is a little controversial or maybe it’s a post that requires a bit more research than you are used to doing.
Whatever the case, my recommendation is this: write the damn thing.
This practice is especially helpful in turning your half-ideas into fully formed ones.