Anyway, these ads ran in such titles as Mc Call's, Ladies Home Journal, and Good Housekeeping.
When calling was practiced, the female in the relationship held most of the power because men came to see house with her parents present.
But when dating replaced calling, the males held most of the power, for they paid for the date, drove the automobiles, and came by the girl's house only to pick her up.
Besides, dating allowed young people to be with each other without their parents interfering.
Secondly, the control of the relationship changed hands as the transition was made.
Teenagers in the 1950's are so iconic that, for some, they represent the last generation of innocence before it is "lost" in the sixties.